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Why Starting a New Business Seems Difficult

Posted by Dave Lorenzo - Business Coach

One of the best ways to create value is by being the person who “gets things started”.   People who can start things – projects, conversations, businesses etc. – are incredibly valuable.  Taking a vision and making it a reality is difficult.  Why is this? 

First, there is the overwhelming nature of having hundreds of tasks to accomplish.  Even the smallest project or business has thousands of details associated with it.  Getting wrapped up in those details is a trap that is just waiting for the new small business owner.  In order to get past this feeling of becoming overwhelmed,  I recommend focusing on just one of them each day.  Each day cross one thing off of your long-term “to do” list.  Before you know it, you will have five to ten major tasks accomplished.

Next is the need to sell.  Selling scares people.  Many entrepreneurs think that they must learn some magic technique before they go out and offer their services.  In truth, there is no magic technique.  You just need to go out and listen to the needs of your potential clients and help fill them.

Then there are the self-limiting beliefs that make many entrepreneurs feel as though they don’t belong in business or they don’t deserve success.  Sometimes these feelings are present in our conscious mind and sometimes they are below the surface in our subconscious.   These feelings must be dismissed immediately and dramatically.  One of the exercises I ask my clients to do involves writing their negative thoughts down on a piece of paper and then burning that paper.  As the smoke rises up into the air, their negative thoughts and feelings evaporate with the smoke.

Finally, there is good old fashioned laziness.  It is easier to do nothing.  You can’t allow this feeling to control your behavior.  You need to break free of it early and often.

What is the common denominator in all of these items?  You.  The power to control the development of your new business lies in your hands.  You must make this happen.  It is your destiny.

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© 2007 David V. Lorenzo - Business Coach and Advisor