Posted by Dave Lorenzo - Business Coach

Yesterday we discussed fear and its effect on business performance.  Over the course of the next five days we will look specifically at the Five Irrational Fears that many Entrepreneurs and Small Business Owners face.

Today we are going to examine The Fear of the Unknown.

You don’t know what the future will bring. You may know that greater possibilities exist, but what you have now is familiar. It’s difficult to give up the certainty of the familiar for the uncertain rewards of the unfamiliar.

Many people who experience this fear will do endless research yet they never take action.  People who fear the unknown will also use the excuse that they are “waiting for the right time to get started” on their new venture.  The only problem with this theory is that the right time never comes. 

The way to break through this fear is easy to understand yet difficult to implement.

To break through the fear of the unknown you need to have the trust and confidence in your ability.  The best way to instill this confidence in yourself is to involve a third party in your efforts.  A detached individual, such as a coach, can help you reflect on the success you have experienced in the past.  This reflection, combined with enthusiastic encouragement, can help you break through the barrier that the Fear of the Unknown can present.

Filed under: Attitude

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