January 14, 2007
Best Posts this Week
Here are some of my favorite posts from the past week:
The Foundation of Marketing a Business Start-Up– The Business Advisor Blog
When you become a business owner, the last thing on your mind is marketing. You don’t have the funds to do in-depth research into your customers’ behavior. You don’t have the time to interview potential customers yourself. There are no charts and graphs that you can thoughtfully reflect upon as you decide a marketing strategy. Let’s face it, you don’t even have the time to go through your old marketing textbook and tear out good ideas.
Click Here to Read the Entire Post
Before You Quit Your Day Job…– The Business Advisor Blog
…Get a client.
It’s that simple.
Many entrepreneurs decide to go into business without any idea of who their clients will be and where they will come from. This is a strategic error of epic proportion.
There are a number of ways to test your business plan. Focus groups, surveys, in-depth individual interviews can give you some thoughts on the preferences of your potential clients. Desk research (reading reports, books and articles prepared by others) is always a good idea.
Click Here to Read The Entire Post
Are You Lazy?– The Business Advisor Blog
Most people take the path of least resistance. It is human nature. People want the maximum amount of return from the least amount of effort. Most of us want Warren Buffet money with a Jimmy Buffet lifestyle.
Is it wrong to be this way?
That is a trick question.
Click Here to Read the Entire Post
The Will to Win – The Business Advisor Blog
There are several qualities that separate people who are successful from people who are mediocre. The most important of these qualities is a hyper-competitive drive that is almost all consuming. Chances are good that if you have this natural competitive edge you know what I’m talking about. In case you do not have it, I will describe it for you so that you can understand what you are up against.
Click Here to Read the Entire Post
How to Get Your Next Job – Career Intensity Blog
Where is your next job offer going to come from? If you want it to be good (potentially increasing your overall compensation by 50–100%) it needs to come from someone who knows you well and is familiar with your work. Answering classified ads or placing all of your faith in a headhunter is a risky way to try to advance your career. You need develop a strong network of advocates who will help you when you are ready to make your move.
Click Here to Read the Entire Post
The Next Big Thing– Career Intensity Blog
As an Emerging Leader in an organization, one of the worst labels you can have hung on you is the title of being “The Next Big Thing”. The minute you are anointed a “savior’ or “the Smartest Person” in the company you have immediately received a title with a promise you can never fulfill.
Click Here to Read the Entire Post
How much can I charge?– Sales Intensity
Question: How much is your product or service worth?
Answer: Whatever people will pay for it.
Although the answer to this question appears simple, it requires quite a bit of thought.
There are two different ways to set a price for products and services.
Click Here to Read the Entire Post
Sell Yourself First– Sales Intensity
Thomas Jefferson said: “The first duty of a statesman is to get elected.”
The first duty of a salesman is to sell oneself.
In other words, the client needs to like you. If they like you, they may eventually trust you. If they don’t like you, they will never trust you. Trust is critical in developing a solid client relationship.
Click Here to Read the Entire Post
The Five Habits that Make You More Money
There are five key habits that can make a great deal of difference in your sales career. They seem simple but I bet we can all think of dozens of people who don’t adhere to one or more of these success habits. Here they are (in no particular order):
Click Here to Read the Entire Post
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